Pure is Quebec’s premiere beauty and health magazine. Pure offers the inside scoop on beauty trends and healthy living.  Pure delivers the latest products and innovations in make-up, hair, skincare, fitness, nutrition and wellness.  Discover the latest in make-up trends, up-to-the-minute beauty and health care tips, and all the tricks of the trade. Designed for premium Optimum-member customers of Pharmaprix, the mandate of Pure is to help readers take better care of themselves, inside and out.

Publisher: Kerry Mitchell
Editor-in-Chief: Vania Aguiar

Circulation: 74,429 (Publisher's sworn statement) Frequency: 6 issues/year Founded In: 2002