Bout De Chou Cover
 
 
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What's new with the Baby magazines

Mission

With extensive analysis in our French market, Today’s Parent Group has decided to rename Mon Enfant, Quebec’s parenting magazine for parents with kids 0-3, to our new title Bout de Chou.  This title proves to be friendlier and has more appeal to our French readers.  Bout de Chou is a popular phrase used by French Canadian parents as a term of endearment for very young children.  Bout de Chou is committed to helping parents of babies and toddlers establish a lifetime foundation for their children's emotional and physical well-being and happiness.

To coincide with our name change we have launched a new French website boutdechou.ca.  This site offers parents a rich selection of stories on pregnancy and early parenting from 0-3 years of age.  Our site includes community talk forums, blogs and other user-generated content.

Today's Parent "New Parent" Special Editions support our readers through one of life's most exciting, challenging and crucial transitions - the birth of a baby and the earliest years of parenting - and helps them lay the foundation for a happy, healthy family life.

Publisher: Kerry Mitchell
Associate Publisher: Rosemary Sinclair
Editor-in-Chief: Holly Bennett

Key Facts
Circulation: 50,000 (For the six months ended June 30, 2009)
Frequency: 2 issues/year
Founded In: 1979
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