BzzAgent Canada provides exclusive access to WOM network

Word-of-mouth (WOM) marketing is the practice of inviting everyday consumers to experience products and discuss them freely with friends and family.  This form of marketing is quickly gaining momentum in Canada as marketers realize the credibility it can bring to marketing campaigns.  Rogers is the first major Canadian media company to provide its advertising partners immediate access to WOM marketing.

Through our landmark partnership with BzzAgent, the advertising industry’s only international word-of-mouth network, we have exclusive rights to sell access to BzzAgent’s WOM network in Canada and to develop campaigns for that consumer channel, under the name BzzAgent Canada. The partnership makes Rogers the first and only major Canadian media company to incorporate WOM into its advertising suite, cementing our ability to offer 360-degree marketing solutions along with print, digital, broadcast and face-to-face events.

The practice of activating and measuring WOM has become pervasive in the US and is quickly gaining momentum in Canada. The BzzAgent network consists of more than 360,000 unpaid consumers, nearly 10 percent of whom live in Canada. These consumers, called Agents, volunteer to experience and discuss products and services with members of their social circles. Since 2002, the company’s Agents have triggered more than 100 million honest, unscripted conversations – online and offline.

A BzzAgent WOM marketing campaign will provide Rogers’ clients with an opportunity to harness the power of honest, authentic WOM through a targeted and measurable media network. BzzAgent will help to bring the right brands together with the right consumers to amplify traditional Rogers Media buys.

For more information, please contact:
Jeff Barlow
Director, Marketing Solutions and BzzAgent Canada
jeff.barlow@rci.rogers.com
(416) 764-4115